The Race
NEW SMYRNA BEACH, Fla. — Matthew Laprade Racing has announced a new development partnership with Race Face, a relationship that pairs the rising 14-year-old short-track driver with one of the sport’s most active grassroots brand-builders.
Under the multi-year agreement, Race Face will support Laprade’s 2026 program across Pro Trucks, Late Model Stock Cars, Asphalt Modifieds, and Sportsman, with branding integration on race vehicles, transporter graphics, and team apparel.
“Building Matthew’s brand alongside his on-track program is exactly the kind of long-arc work we love,” said a Race Face spokesperson. “He’s young, he’s hungry, and he’s already winning — there’s a real story to tell here.”
