Last Updated: May 2026
Website: mlracing.com
1. Introduction
Matthew Laprade Racing (“MLR,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, and protect your personal information when you visit mlracing.com or make a purchase from our online store.
2. Information We Collect
Information You Provide
- Purchase information: Name, email address, shipping address, billing address, phone number, and payment details when you place an order
- Contact form submissions: Name, email address, and message content
- Newsletter sign-ups: Email address
- Sponsorship inquiries: Name, company, email, phone, and message content
Information Collected Automatically
- Device and browser information: IP address, browser type, operating system, device type
- Usage data: Pages visited, time spent on pages, referring URLs, click patterns
- Cookies and tracking technologies: See Section 6 below
3. How We Use Your Information
We use collected information to:
- Process and fulfill merchandise orders
- Send order confirmations and shipping updates
- Respond to inquiries and support requests
- Send promotional communications (only with your consent)
- Improve our website and user experience
- Comply with legal obligations
- Prevent fraud and protect the security of our site
4. How We Share Your Information
We do not sell your personal information. We may share your data with:
- Payment processors: To process transactions securely
- Shipping carriers: To deliver your orders
- Website hosting and analytics providers: To maintain and improve our site
- Legal authorities: When required by law or to protect our rights
All third-party service providers are contractually obligated to handle your data securely and only for the purposes stated.
5. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Order records are retained for a minimum of 3 years for tax and legal compliance.
6. Cookies and Tracking
Our website uses cookies and similar technologies to:
- Remember your preferences and cart contents
- Analyze site traffic and usage patterns
- Deliver relevant content
You can manage cookie preferences through your browser settings. Disabling cookies may affect site functionality.
7. Your Rights
Depending on your location, you may have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your data
- Opt out of marketing communications
- Object to certain processing of your data
To exercise these rights, contact us using the information below.
California Residents (CCPA)
If you are a California resident, you have the right to:
- Know what personal information we collect and how it is used
- Request deletion of your personal information
- Opt out of the sale of personal information (we do not sell personal data)
- Not be discriminated against for exercising your rights
Florida Residents
Under the Florida Digital Bill of Rights, qualifying Florida residents may have additional privacy rights. Contact us for details.
8. Children’s Privacy
Our website is not directed at children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal data, contact us and we will delete it promptly.
9. Security
We implement reasonable administrative, technical, and physical safeguards to protect your personal information. Payment processing is handled by PCI-compliant third-party providers. However, no method of transmission over the internet is 100% secure.
10. Third-Party Links
Our site may link to sponsor websites, race series pages, social media platforms, and partner sites. This Privacy Policy does not apply to those external sites. Review their privacy policies independently.
11. Changes to This Policy
We may update this Privacy Policy periodically. Changes will be posted on this page with an updated “Last Updated” date. Continued use of the site after changes are posted constitutes acceptance.
12. Contact
Questions or requests regarding your privacy:
Matthew Laprade Racing New Smyrna Beach, Florida Email: dlaprade80@gmail.com